Installed Tech Emphasizes Collaboration, Publication, and MeasurementInstalled Tech Emphasizes Collaboration, Publication, and Measurement
Future Tech Will Enable More Efficient Creation
That theme of doing more with the same resources also came through when we looked at the fastest-growing technologies in content marketing.
For instance, we see rapid growth in the adoption of content marketing platforms in 2023. Eighteen percent of respondents used one in 2022, and an additional 24 percent plan to deploy one in the coming year. If respondents realize those plans, it would represent a 133 percent year-over-year growth in adoption by this sample.
What other technologies will achieve transcendent growth in 2023? Generative AI, especially for language. That probably surprises no one. Fourteen percent of respondents say they used generative AI in 2022, and an additional 23 percent plan to deploy it in 2023. That’s a 160 percent growth rate! AI editing tools like Grammarly possibly smoothed the way, given that 40 percent of respondents already used them in 2022.
Doing more with the same resources requires that content teams up their game with sound processes and a functional and easy-to-use technology stack.
Learn more about how content marketers are investing in people and technology in the State of Content Marketing 2023 report. Click here to download your copy.