Light the Lamp

Optimize your business's paid social.

Data-Driven Social Advertising with a Creative Approach.

No full-service agency pitch. We do one thing, and we do it better than the others at a more affordable, flat monthly rate.


Data-Driven Social Advertising.

The only way to get results.

Have A Project In Mind?

Our mission is to provide quality English language instruction through a variety.

To reach new buyers & engage returning customers, your paid content has to actually reach the right audiences. Sounds simple, right?

What used to be a fairly basic process has become more complicated than ever in the post iOS 14.5+ digital world. Social advertising, in specific, now requires a seasoned expert who only focuses on this one area of marketing. If you are a small business owner on a tight marketing budget, you need to hire an advertising expert who does nothing else but optimizes your social ads for maximum return on ad spend.

When it comes to data?! Not only do you need to have the right data to create the highest converting audiences, but you also have to have highly accurate attribution to avoid throwing precious ad dollars down the drain.

Light the Lamp is proud to partner with a first party, server-side attribution technology provider. This makes it easy for our clients to see the exact return they are getting on their ad spend, right down to which specific ads are performing the best.


Simply put- we combine our data-driven approach with our creative background in order to show award-worthy ads to your small business's target audience.

The Approach

We've taken 10 years of experience working on some of the largest marketing campaigns in the world (yes, the Olympics) and have combined this with constant learning on new trends and advertising capabilities. The social advertising ecosystem changes on a daily basis, and keeping up to date is a crucial part of our job.

Our Goal

Our goal is to optimize your paid social campaigns in order to increase revenue for your small business, all while providing the best customer service you have ever experienced from any agency.

Our Process

We prefer to get to know our prospects as people and as brands in the initial discovery phase of potentially working together. After you reach out to us, Nikki, owner of Light the Lamp Digital, will look into your current social advertising ecosystem and provide recommendations upfront- all at no charge.

We will then meet (phone, video, for coffee, you name it) to discuss the findings and ways in which Light the Lamp can help you better advertise your brand.

Once both parties decide they are ready to move forward, Nikki will then send you a simple contract with our SOW and pricing details. We work on monthly commitments, so should you decide that you can’t move forward after a month, you can opt out of our contract for the following month.

Once we have all signed the contract, we will begin the set up process for your new advertising campaigns. We prefer to take the bull by the horns here and come up with some initial concepts on the copywriting and imagery, but if you prefer to handle that internally, we will defer to you, our customer.

Light the Lamp will then begin to run and manage your optimized, social advertising campaigns by taking a three-pronged, data-driven approach to optimize your Facebook and Instagram ads and will report back to you every step of the way. In addition, we will have a comprehensive, monthly meeting to review all reporting. If something isn’t working, we will notice that in the data we leverage and we will make immediate changes. If things are working well, we will dig into the data to conclude why they are working well, and what additional campaigns we may want to invest in to ride the momentum from a high return on ad spend.

Curious about what types of clients we currently help? Click here to check each of them out.

Media buyer and creative director

Nikki Bongaerts Magrath

Nikki is a creative, data-driven, marketing professional keeping your customers engaged while maximizing your return on investment. Nikki has more than a decade of experience in the digital marketing world. A 2011 graduate of St. Lawrence University, Nikki was a member of the NCAA D1 Women’s Hockey Team while simultaneously earning her way to ECAC All-Academic Team honors each year for her focus on her studies. She is no stranger to hard work!

Who We Work With

Our clients consider owner, Nikki, an extension of their teams, and that’s how it should be. From luxury services to small retail shops, Light the Lamp is helping bring more awareness to these small businesses:

Contract Work

Looking for expert help in advertising your brand on social media? Look no further than Light the Lamp Digital! Our team takes a personalized approach to getting to know you and your brand during the initial discovery phase. Owner Nikki will examine your current social advertising ecosystem and provide recommendations upfront, completely free of charge.

The Social Advertising Blog

Welcome to the Light the Lamp Digital Advertising Blog, where we share our latest insights, tips, and best practices for social advertising.  We encourage you to subscribe to our blog to stay up-to-date on the latest trends and developments in the world of social media advertising. And if you have any specific topics or questions you’d like us to address, please feel free to reach out to us directly.

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Find Us

We’d be happy to arrange a coffee chat or schedule a call/video meeting. Just send us a message and we’ll get back to you as soon as possible.

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