What used to be a fairly basic process has become more complicated than ever in the post iOS 14.5+ digital world. Social advertising, in specific, now requires a seasoned expert who only focuses on this one area of marketing. If you are a small business owner on a tight marketing budget, you need to hire an advertising expert who does nothing else but optimizes your social ads for maximum return on ad spend.
When it comes to data?! Not only do you need to have the right data to create the highest converting audiences, but you also have to have highly accurate attribution to avoid throwing precious ad dollars down the drain.
Light the Lamp is proud to partner with a first party, server-side attribution technology provider. This makes it easy for our clients to see the exact return they are getting on their ad spend, right down to which specific ads are performing the best.
Simply put- we combine our data-driven approach with our creative background in order to show award-worthy ads to your small business's target audience.
We've taken 10 years of experience working on some of the largest marketing campaigns in the world (yes, the Olympics) and have combined this with constant learning on new trends and advertising capabilities. The social advertising ecosystem changes on a daily basis, and keeping up to date is a crucial part of our job.
Our goal is to optimize your paid social campaigns in order to increase revenue for your small business, all while providing the best customer service you have ever experienced from any agency.
We prefer to get to know our prospects as people and as brands in the initial discovery phase of potentially working together. After you reach out to us, Nikki, owner of Light the Lamp Digital, will look into your current social advertising ecosystem and provide recommendations upfront- all at no charge.
We will then meet (phone, video, for coffee, you name it) to discuss the findings and ways in which Light the Lamp can help you better advertise your brand.
Once both parties decide they are ready to move forward, Nikki will then send you a simple contract with our SOW and pricing details. We work on monthly commitments, so should you decide that you can’t move forward after a month, you can opt out of our contract for the following month.
Once we have all signed the contract, we will begin the set up process for your new advertising campaigns. We prefer to take the bull by the horns here and come up with some initial concepts on the copywriting and imagery, but if you prefer to handle that internally, we will defer to you, our customer.
Light the Lamp will then begin to run and manage your optimized, social advertising campaigns by taking a three-pronged, data-driven approach to optimize your Facebook and Instagram ads and will report back to you every step of the way. In addition, we will have a comprehensive, monthly meeting to review all reporting. If something isn’t working, we will notice that in the data we leverage and we will make immediate changes. If things are working well, we will dig into the data to conclude why they are working well, and what additional campaigns we may want to invest in to ride the momentum from a high return on ad spend.
Curious about what types of clients we currently help? Click here to check each of them out.
Nikki is a creative, data-driven, marketing professional keeping your customers engaged while maximizing your return on investment. Nikki has more than a decade of experience in the digital marketing world. A 2011 graduate of St. Lawrence University, Nikki was a member of the NCAA D1 Women’s Hockey Team while simultaneously earning her way to ECAC All-Academic Team honors each year for her focus on her studies. She is no stranger to hard work!
Our clients consider owner, Nikki, an extension of their teams, and that’s how it should be. From luxury services to small retail shops, Light the Lamp is helping bring more awareness to these small businesses:
Looking for expert help in advertising your brand on social media? Look no further than Light the Lamp Digital! Our team takes a personalized approach to getting to know you and your brand during the initial discovery phase. Owner Nikki will examine your current social advertising ecosystem and provide recommendations upfront, completely free of charge.
"Light the Lamp Digital is more of a partner than an agency. Nikki focuses on building a relationship with you as an individual and then diving deep into your brand identity and product/service offerings. All in an effort to build the best campaign to support your goals within paid media. Nikki has challenged me as a marketer and surpassed her goals since we signed her two years ago. I look forward to many more years working with Light the Lamp."
"Nikki did a great job managing our paid advertisements to align with our annual marketing programs. She demonstrated strong understanding and capabilities across the various digital marketing channels. She worked with our team to understand our objectives and deliver performance based campaigns, improving awareness and driving traffic into our store. Her data driven approach helped grow our shop's business and bring new customers in the door. She was very much an extension of our team and was truly invested in our business."
"Light the Lamp Digital made my first foray into digital advertising both painless and effective! They helped me develop and execute a strategy for my small business, Fitness From Afar, with a budget that made me comfortable. Light the Lamp Digital delivered data-driven reports on the campaigns, made proactive adjustments for prime targeting and explained everything in a way I understood. It was clear the ads worked! I definitely recommend Light the Lamp Digital's comprehensive advertising services."
"Highly-experienced paid social management. Beyond being experts in the mechanics of Facebook, I can say with confidence that Light the Lamp takes the time to understand how each business is unique and tailors their approach to each client's specific needs."
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Welcome to the Light the Lamp Digital Advertising Blog, where we share our latest insights, tips, and best practices for social advertising. We encourage you to subscribe to our blog to stay up-to-date on the latest trends and developments in the world of social media advertising. And if you have any specific topics or questions you’d like us to address, please feel free to reach out to us directly.
By Brooke Gocklin The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound…
By Kara Parlin Content marketing is rapidly changing, with new opportunities and challenges arising in the financial services sector. But effective…
By Laura Starita Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate…
By Megan Morreale The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson…
By Amanda Lawson SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but…
Video is now the main way people consume content online. Much of that video content is pure entertainment, but consumers are…
The DC superhero Deadpool has many superpowers, but his strangest one is completely unique—he is the only superhero aware of…
The future of marketing is bright with opportunity. AI gives us the ability to create incredibly customized messages for our…
Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever.…
We’d be happy to arrange a coffee chat or schedule a call/video meeting. Just send us a message and we’ll get back to you as soon as possible.
