Light the Lamp

Best in Class Media Buying x Emmy Award Winning Creative.

Founded by someone who hates the traditional agency model, we won't give you a full-service pitch.


Data-Driven Social Advertising.

The only way to get results.

Have A Project In Mind?

Our mission is to provide quality English language instruction through a variety.

On average, your brand has between 5 to 10 seconds to grab your customer's attention in one single ad

That’s right. Our scarcest resource is time, so we’ll keep this short and sweet. 


The more broad targeting becomes, the better your creative and copywriting needs to be. 

Great copywriting and creative doesn’t move the needle if you have a hard time getting it from your media buyer or full-funnel agency. We’re a customer-first boutique, and have retained the same founding list of clients (and others) since 2020. 


Simply put, we combine our data-driven approach using Northbeam technology, with our Emmy-Award-Winning, creative background in order to create profit-scaling campaigns for your small, e-commerce business.

The Approach

We've taken 14+ years of experience working on some of the largest marketing campaigns in the world (yes, through the Olympics) and have combined this with a humble approach towards remaining students of marketing. The social advertising ecosystem changes on a daily basis, and keeping up to date is a crucial part of our job.

Our Goal

Our goal is to make our customers happy- plain and simple. If your goal is to hit a certain number in paid social revenue, this is our speciality, and we will be doing everything in our power to exceed your number. If your goal is to get more traffic to your website, we will find you the most qualified, engaged prospects. If you just want to expand brand awareness, we can work with that, too.

Our Process

We have spent four years optimizing our clients’ campaigns. This involves a lot of time and effort on our part, and on the clients part, it involves trust and collaboration. We take great pride in the amount of trust our clients have for us, and we know that we don’t want to work with everyone! 


Light the Lamp Digital is lucky enough to have a quarterly waitlist. We mutually select who we work with and let interested prospects know if it doesn’t feel like the right fit. 

Please email our owner, Nikki, at if you would like to discover working together. 

After you reach out to us, Nikki will provide a complimentary account audit upfront, and will make key recommendations that you can take with you. 

If both parties decide they are ready to move forward, Nikki will then send you a simple contract with our SOW and pricing details. We work on monthly commitments, so don’t worry about those pesky long-term retainers that traditional agencies love to email out. 

Curious about what types of clients we currently help? Click here to check each of them out.

Media buyer and creative director

Nikki Bongaerts Magrath

Nikki is an award-winning creative with a passion for data analytics. A rare breed in today’s advertising world, she has a passion for producing content and copy that leverages the unique benefits your brand in front of its target customers. 

With over 13+ years of marketing experience, Nikki got her start working for NBC Sports On-Air Promotions at the iconic 30 Rockefeller Center in Manhattan. After a long stint in live television production and integrated marketing with ESPN and the NHL on NBC, Nikki transferred her skillset into running point on Sponsored Content for for the 2014 and 2016 Olympic Games. With many thanks to the amazing teams that supported her, Nikki is the recipient of three Emmy Awards for her work with NBC. 

After suffering the stereotypical Manhattan-burnout, Nikki and her family eventually moved to Park City, Utah, to continue to work hard but play even harder in the mountains. With a very successful stint in brand marketing for ski business, in April 2020, Nikki decided it was time to start her own company while the world went into lockdown. 

Nikki is hyper-passionate about the brands she works with, and prides herself on providing the best customer service you could ever experience from an advertising boutique. 

She graduated from St. Lawrence University in 2011 as a member of the Division I Women’s Hockey Team, earning ECAC All-Academic Honors. She would later go back to school part-time while working and received her Master’s Degree from Columbia University in 2017. 

Who We Work With

Our clients consider owner, Nikki, an extension of their teams, and that’s how it should be. From luxury services to small retail shops, Light the Lamp is helping bring more awareness to these small businesses:

Contract Work

Looking for expert help in advertising your brand on social media? Look no further than Light the Lamp Digital! Our team takes a personalized approach to getting to know you and your brand during the initial discovery phase. Owner Nikki will examine your current social advertising ecosystem and provide recommendations upfront, completely free of charge.

The Social Advertising Blog

Welcome to the Light the Lamp Digital Advertising Blog, where we share our latest insights, tips, and best practices for social advertising.  We encourage you to subscribe to our blog to stay up-to-date on the latest trends and developments in the world of social media advertising. And if you have any specific topics or questions you’d like us to address, please feel free to reach out to us directly.

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Find Us

We’d be happy to arrange a coffee chat or schedule a call/video meeting. Just send us a message and we’ll get back to you as soon as possible.

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